Overview
Videography is sold for the finished cut, and the edit hours are the line that doubles the day rate
Videographers shoot and edit moving image for corporate marketing, documentaries, social media, music videos, commercials, and the long tail of content production. The customer thinks they're paying for the shoot; the contractor knows the shoot is one-quarter of the project. Pre-production (concept, treatment, storyboard, location, casting, kit hire), shoot day (camera, sound, lighting, often with an assistant or crew), and post-production (logging, editing, colour grading, sound mix, motion graphics, delivery formats) each have their own cost. A flat 'videographer, $1,400' quote that doesn't show the three phases gives the customer a deliverable they can't compare against the contractor whose quote is half the price because they're skipping the colour grade.
QuoteGenio gives videographers a quoting shape that fits the full production. Pre-production with concept and storyboard as the first phase, shoot day with crew and kit named, post-production hours by stage (assembly, fine cut, colour, sound, graphics, master), delivery formats (4K master, 1080p socials, vertical for mobile, captions), music licensing as a named line, and any revision rounds named explicitly. Send via WhatsApp or email to the client or agency, take a deposit at booking, raise progress invoices through pre-production, shoot, and edit, and the final invoice closes with the master file transferred and the project archive maintained for re-edits.
Who it is for
Who uses QuoteGenio
Built for every type of corporate, event, documentary, and brand videography business.
The problem
The quoting headaches every videographer knows
Every brief has different shoot days, editing hours, and deliverable formats. The quoting process should not be what loses you the booking to a studio with a templated PDF.
Every brief has different edit hours
A 90 second brand film and a 25 minute documentary share no edit timeline. Redoing the per-minute-of-finished-video maths from scratch every brief eats your production week.
Editing and deliverables get lumped
Offline edit, colour grade, sound mix, motion graphics, subtitles, and multiple format cuts are all real labour. Hidden in a flat per-day fee they get negotiated away on every brief.
Agencies book the clearest estimate
Producers compare three videographers for every brief. If your quote is a vague lump sum and the competitor's is itemised with edit hours and deliverable formats, they win the project.
The fix
QuoteGenio makes it simple
A fast quoting workflow that handles shoot days, editing hours, deliverable formats, and multi-cam production without the spreadsheet.
The payoff
What you get with QuoteGenio
The everyday wins that add up across a year of quoting and invoicing.
Built for video production
Line items for shoot days, camera operators, sound recordist, lighting, edit hours, colour grade, sound mix, motion graphics, subtitles, and deliverable format cuts. Structured the way videographers actually scope a corporate or brand production.
Deliverable formats on every quote
Name the final cuts (90 second hero, 30 second social cut down, 15 second vertical reel, subtitled social edit). Producers see every deliverable priced so they can sign off the brief with their brand manager same day.
Post-production as a real line
Edit hours at $ 75 to $ 140 per hour, colour grade at a named rate, sound mix at a named rate. Clients see the post-production commitment and you get paid for the Premiere Pro, DaVinci Resolve, and Pro Tools time instead of absorbing it.
Track POs and deposits
Agency and brand clients pay on PO and net 30 or 60. QuoteGenio tracks which briefs are on deposit, which shoots have wrapped, and which final deliverables are outstanding with the client's procurement reference on every line.
Built for your trade
Quoting calibrated to how videographers actually work
Pick your trade in Settings and the entire quote flow switches to fit. Line item presets, compliance fields, on-the-quote calculators, and per-m² / after-hours pricing all change to match your industry.
Trade-specific line items
Quick add picker pre-fills the common items your trade quotes. Skip the blank rows.
Brand-specific catalogues
Pylontech, Hikvision, Canadian Solar, Sunsynk and others pre-named. Pick the brand, the description writes itself.
Compliance fields built in
IOPSA, ECASA, PIRB, PSIRA, NHBRC, SAQCC. Set once. Every quote prints them under FROM.
Registration expiry alerts
Dashboard notification 60 days before your PSIRA, CoC or any dated registration lapses.
Per-m² / hour / day billing
Unit selector on every line item: m², hr, linear m, days. Stop doing the maths externally.
After-hours and emergency
1.5× and 2× multipliers as a one-tap toggle. Customer sees the breakdown on the quote.
Quote-flow calculators
Solar size, battery backup, cable run cost. Compute on the spot, drop straight onto the quote.
Staged payments
Deposit on acceptance + balance on completion as two separate amounts on the quote PDF.
Scope-of-work checklist
Structured Included / Not included lists. Client acceptance = signing the scope.
Site-survey mode
Log a location per line item: camera positions, fixtures by room, sensors by zone.
Regional rate hints
Pricing ranges per item per currency shown as you quote.
Free on every plan
All of the above included on the free plan. Premium is for capacity, not the trade tooling.
Why QuoteGenio
Why Videographers choose QuoteGenio
The tools that matter most when you are quoting on-site, under pressure, and between jobs.
Quote from your phone
Most Videographers build and send quotes directly from the job site. No laptop, no office, no delays.
Win more jobs, faster
The first professional quote a client receives usually wins. Respond in minutes, not hours.
Quote to invoice in one click
When the job is accepted, convert to an invoice instantly. No retyping, no double entry.
Pricing guide
Typical Videographers job pricing
A rough guide to what videographers charge for shoot days, editing, and post-production. Pricing varies with shoot complexity, deliverable count, edit hours, and motion graphics scope. Use these as a reference when you build your own per-project rate card.
| Job | Typical range |
|---|---|
| Videographer day rate (10 hours, one camera) | $ 1,400 - $ 3,200 |
| Second camera operator day rate | $ 480 - $ 950 |
| Edit hours (offline edit, Premiere / DaVinci) | $ 75 - $ 140 |
| Colour grade (per minute of finished video) | $ 45 - $ 120 |
| Sound mix and audio cleanup (per minute) | $ 35 - $ 95 |
| Motion graphics and titles (per set) | $ 280 - $ 1,200 |
| Full corporate video (1 shoot day, 90 second hero cut) | $ 3,800 - $ 9,500 |
Pricing shown in USD as a rough benchmark. Rates vary significantly by country, region, currency, and market.
Call-out fees
A pre-production call or treatment document should be a paid line for complex shoots. Most videographers charge $ 480 to $ 1,400 for a written treatment, shot list, and call sheet on briefs over $ 5,000 so the pre-shoot planning is paid as the real work it is.
Hourly vs fixed pricing
Use hourly pricing ($ 75 to $ 140 per hour) for edit hours, revisions beyond the included scope, and hourly post-production add-ons. Use fixed pricing for shoot days, colour grade per finished minute, sound mix per finished minute, and motion graphics per set. Combine both on full brand productions with a named deliverable list.
See it in action
Example quote breakdown
Here is what a clean, itemised corporate video quote looks like. Pre-pro, shoot day, second camera, sound recordist, edit hours, colour grade, and motion graphics are all priced separately. Transparent quotes win brand productions because the agency producer can sanity check every line and the creative director can trim scope without losing quality.
Try it yourself
Job size
Region
Sample quote
Corporate brand video, 1 shoot day, 90 second hero cut plus 3 social cut downs
Pre-production (treatment, shot list, call sheet)
Videographer day rate (10 hours, Sony FX6)
Second camera operator day rate (Sony A7 IV)
Sound recordist day rate (lav and boom)
Offline edit (24 hours, Premiere Pro, 2 revisions)
Colour grade (DaVinci Resolve, 4.5 minutes total finished video)
Motion graphics and brand-matched lower-thirds (1 set)
| Description | Qty | Rate | Total |
|---|---|---|---|
| Pre-production (treatment, shot list, call sheet) | 1 | $ 850 | $ 850 |
| Videographer day rate (10 hours, Sony FX6) | 1 | $ 2,400 | $ 2,400 |
| Second camera operator day rate (Sony A7 IV) | 1 | $ 720 | $ 720 |
| Sound recordist day rate (lav and boom) | 1 | $ 680 | $ 680 |
| Offline edit (24 hours, Premiere Pro, 2 revisions) | 24 | $ 110 / hr | $ 2,640 |
| Colour grade (DaVinci Resolve, 4.5 minutes total finished video) | 4.5 | $ 85.00 / min | $ 383 |
| Motion graphics and brand-matched lower-thirds (1 set) | 1 | $ 620 | $ 620 |
| Subtotal | $ 8,293 | ||
| Tax (10%) | $ 829 | ||
| Total incl. tax | $ 9,122 | ||
Totals recalculate as you change the controls above. Tax rate inferred from the sample quote.
Items often forgotten
The pre-production treatment and call sheet, the second camera operator on every brand shoot, the sound recordist with proper lav and boom, the edit hours priced per hour with revisions included, and the colour grade per finished minute. Add these as standard lines on your corporate template so they do not disappear under a round-number day rate.
Peer snapshot
How Videographers actually use QuoteGenio
Indicative activity for Videographers on the platform. Use it as a benchmark for how often to quote and how fast to respond.
23
Quotes sent per month
47%
Average quote acceptance
3 min
Median time to send quote
$ 9,122
Typical quote value
Figures are indicative platform averages for this trade segment.
Start quoting Videographer jobs like this, free
Build your first quote in under 2 minutes. No credit card, no setup fee, no contract.
Avoid these
Common quoting mistakes
We talk to a lot of videographers. The same estimating gaps come up every production season. Fixing these protects your margin, keeps producers and creative directors rebooking you for flagship brand videos, and stops the post-production week from being absorbed into a headline shoot fee.
Mistake: Flat day rate that bundles shoot and edit
Better: Shoot and edit are different phases with different labour. Price the shoot day as its own line ($ 1,400 to $ 3,200) and the edit as hours ($ 75 to $ 140 per hour) or per-minute-of-finished video. Clients see both and you stop absorbing edit weeks into a headline day rate.
Mistake: Hiding sound recordist inside the crew
Better: Good audio needs a dedicated sound recordist with lav mics, boom, and mixer on any interview or brand shoot. Price the sound recordist as a named day rate ($ 480 to $ 950) rather than expecting the videographer to run audio off the camera. Clients see the value and audio quality stays professional.
Mistake: No colour grade or sound mix on the quote
Better: Colour grade in DaVinci Resolve and sound mix in Pro Tools are real post-production disciplines. Price each per finished minute ($ 45 to $ 120 for grade, $ 35 to $ 95 for mix) as named lines so the post workflow is paid and the client understands the finishing quality.
Mistake: No motion graphics or lower-thirds line
Better: Lower-thirds, titles, end cards, and brand-matched motion graphics are After Effects work that takes hours. Price as a named set ($ 280 to $ 1,200 per set of lower-thirds and titles) so the motion work is paid rather than absorbed into a flat edit fee.
Mistake: No named deliverable formats
Better: Agencies need a 90 second hero, a 30 second social cut down, a 15 second vertical reel, and a subtitled social edit, not a single master video. Name each deliverable on the quote with a fee per cut so extra format requests at delivery are a priced variation, not a free extra.
Mistake: Missing usage or licence clause
Better: State on the quote that the client gets usage for the agreed channels and duration (typically 12 or 24 months) and that you retain portfolio rights. Paid advertising usage, broadcast, or extended territorial use is a separate licence fee. Call it out so usage scope is locked at quote stage.
Mistake: No revision cap on the offline edit
Better: State on the quote how many revision rounds are included (typically 2 rounds of client feedback on the offline edit) and that further revisions bill at your hourly edit rate. This protects you from a client who keeps changing the brief in the grade suite.
Mistake: No follow-up after sending the quote
Better: Most quotes that don't close, don't close because nobody followed up. Send a polite check-in 48 hours after the quote lands, and a second nudge at day 7. Two of every three accepted quotes get there because someone followed up.
Step by step
How to quote video production briefs
Read the brief before you price anything. Record the deliverable list (90 second hero, 30 second cut down, 15 second vertical reel, subtitled social edit), the shoot day count, the channels the video will run on, and the duration of usage (12 or 24 months). Ask about casting, talent, wardrobe, and location scouts because a two-location brand film is a different scope from a single boardroom interview. Clarify whether the client provides a script or expects you to develop a treatment and shot list. Record the gear requirements (Sony FX6, Canon C70, or Sony A7 IV with fast primes, a proper sound kit with lav mics and boom, and an LED lighting setup) and whether the brief needs a second camera operator or a dedicated sound recordist.
Itemise pre-production, shoot days, camera and sound crew, editing hours, colour grade, sound mix, motion graphics, and deliverable cuts on separate lines. Price pre-production ($ 480 to $ 1,400) for treatments and shot lists on briefs over $ 5,000. Price videographer day rate ($ 1,400 to $ 3,200) as the base shoot fee with a second camera operator ($ 480 to $ 950) and sound recordist ($ 480 to $ 950) as their own day rates where the brief needs them. Edit hours ($ 75 to $ 140 per hour) with 2 revisions included is the standard offline-edit pricing model. Colour grade per finished minute ($ 45 to $ 120) and sound mix per finished minute ($ 35 to $ 95) are separate post lines. Motion graphics ($ 280 to $ 1,200 per set) belongs on its own line for brand-matched lower-thirds and titles. Name each deliverable format as a priced line.
Set a 30 day validity with clear payment terms. For agency work, offer 30 percent on booking, 30 percent on shoot wrap, and balance net 30 after final delivery with the PO reference on every invoice. State usage rights clearly (channels, duration, territory) and flag that paid advertising, broadcast, or extended territorial use is a separate licence. State a revision cap on the offline edit (typically 2 rounds) with further revisions billing at your hourly edit rate. Include a cancellation clause: shoot cancelled 14 days out 25 percent, 7 days out 50 percent, 48 hours 100 percent because you turn away other bookings and sometimes pay kit rental cancellation fees. State a weather contingency for outdoor shoots and a second day rate if the shoot overruns.
Respond to briefs the same day. Producers compare three videographers per brief and the first clear itemised PDF that shows shoot, edit, grade, sound, and named deliverables usually wins. Build the quote in QuoteGenio from a production template, send the branded PDF to the producer within hours, and follow up the next morning. For brands running multiple videos per year, issue a framework quote with fixed day rates, edit rates, and per-deliverable pricing, then each project becomes a quick variation. Convert the accepted quote to a deposit invoice on booking, a shoot-wrap invoice, and a balance invoice on net 30 after final delivery. Use QuoteGenio variation quotes for added cut-downs or extra revisions so the scope stays paid.
FAQ
Common questions from videographers
Everything you need to know before getting started.
Quote the shoot day as a named line ($ 1,400 to $ 3,200 for a 10 hour day) and the edit as hours ($ 75 to $ 140 per hour) or per finished minute. Clients see both phases priced and can make informed trade-offs between shoot scope and post-production polish. This is how producers expect video estimates and it protects you from absorbing the edit week into a headline day rate.
Yes. Every quote is a branded PDF with your logo, shoot and edit lines, named deliverable formats, usage clause, and payment terms. Share it via WhatsApp or email and the producer gets the full document instantly. Much faster than a Word doc that has to be reformatted before it goes to the creative director.
Ask for the procurement reference at quote stage and include it on the PDF. When you invoice, the PO carries through so accounts payable can process without a chase. Agency clients typically pay net 30 or net 60, so bill the deposit on booking, shoot-wrap on wrap day, and balance on net terms after final delivery.
Yes. Every quote has a unique public link with a time-stamped accept button. The producer opens it on their laptop, accepts online, and the brief is confirmed without printing or scanning signed PDFs. The acceptance logs which deliverable formats and usage tiers were agreed so there is no argument at final delivery.
Yes. Issue a deposit invoice on booking (typically 30 percent), a shoot-wrap invoice after the shoot (typically 30 percent), and a balance invoice on net 30 after final delivery. All three tie back to the same quote with the PO reference so procurement can process every stage.
Yes. The free plan gives you 5 quotes and 2 invoices per month with no credit card required. Upgrade to Premium for unlimited quotes, invoices, statements, and reports.
Quote each camera operator as a named day rate with their camera (typically Sony FX6 or Canon C70 for the main stage, Sony A7 IV for roaming B-cam), a dedicated sound recordist feeding from the venue PA, and a vision mix or multi-cam sync in post. Price the live edit or ISO record approach separately, and name the deliverables (full keynote capture, highlight reel, speaker cut-downs) as individual lines.
For corporate and brand work, per hour ($ 75 to $ 140 per hour) with 2 revisions included is the industry norm because edit complexity varies widely. For predictable deliverables like conference speaker cut-downs, per finished minute is cleaner. State on the quote which pricing approach applies so there is no surprise on the invoice.
Price colour grade in DaVinci Resolve per finished minute ($ 45 to $ 120 per minute depending on grade complexity) and sound mix in Pro Tools per finished minute ($ 35 to $ 95 per minute). State the software on the quote so the client understands the finishing workflow. For brand films where the grade needs to match reference shots, budget extra hours for match grading.
State on the quote that the client gets usage for their agreed channels (internal comms, website, social, paid ads) and duration (12 or 24 months) with territory named. Paid advertising, broadcast, or international usage is a separate licence fee. State renewal and overage rates so a brand extending the usage is a quoted variation rather than an argument.
Still have questions? We would rather answer them now than after you have signed up.
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Guides
Guides for Videographers
Practical advice to help you quote better, get paid faster, and grow your business.
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