Overview
Florist quotes are sold by the bouquet and the table, and the stem cost behind them is the variable
Florist work for events is part design, part wholesale chain. The customer (a couple, a corporate host, a funeral director, a hotel event manager) chooses arrangements by photograph: bridal bouquets, buttonholes, table centrepieces, ceremony arrangements, archways, installations. The florist is quoting against a wholesale market that varies by season: peonies in May are a fraction of the price they are in November; certain greenery is suddenly unavailable when the wholesaler runs short. A flat 'wedding flowers, $1,400' quote that doesn't show the stem count, the seasonal availability, and the labour to arrange and deliver them gives the customer no view on the variable cost of fresh stock.
QuoteGenio gives florists a quoting shape that handles fresh-stock work. Design consultation as the first line, arrangements by piece with the stem count and variety named, foam or mechanic supplies, delivery and set-up labour, on-site arranging for installations and arches, breakdown and removal after the event, and a seasonal availability clause that allows like-for-like substitutions if a particular stem isn't available the week of the event. Send via WhatsApp or email to the customer with mood-board photos, take a deposit at booking, and the final invoice closes with photos of the arrangements for the customer's album.
Who it is for
Who uses QuoteGenio
Built for every type of wedding, event, studio, and installation floristry business.
The problem
The quoting headaches every florist knows
Stems move with the season, labour varies with the arrangement, and couples want same-day numbers for 12 bouquets and 14 centrepieces. The quoting process should not be what keeps you up the night before market day.
Stem maths eats the day
A wedding with 12 bouquets, 14 centrepieces, an arch, and ceremony installations needs pages of per-stem arithmetic. Doing it in Excel every enquiry kills the design work you should be doing.
Labour gets lost in per-stem cost
Conditioning, arranging, transport, and installation take hours. Buried in a per-stem price the couple negotiates down, your labour margin disappears on every wedding.
Couples book the clearest quote
Brides shortlist three florists and book whoever sends a branded itemised PDF first. A vague per-arrangement number tomorrow is the deposit paid elsewhere.
The fix
QuoteGenio makes it simple
A fast quoting workflow that handles per-arrangement pricing, stem cost, labour, installation, and delivery without the spreadsheet.
The payoff
What you get with QuoteGenio
The everyday wins that add up across a year of quoting and invoicing.
Built for floral work
Line items for bridal bouquet, bridesmaid bouquets, buttonholes, centrepieces, ceremony arrangements, arches and installations, delivery, and setup. Structured the way florists actually scope a wedding.
Design and labour always visible
Design fee, conditioning time, and installation hours as named lines. Stop losing labour margin to a per-arrangement lump sum and keep the creative work visible to the couple.
Quote from the consultation
No laptop needed. Build the quote on your phone during the bridal consultation and WhatsApp the PDF before the couple drives home from the studio.
Track deposits and balances
Know which weddings have paid the deposit to lock the wholesale order, which still owe the balance, and which funeral accounts are on monthly terms. No wall calendar required.
Built for your trade
Quoting calibrated to how florists actually work
Pick your trade in Settings and the entire quote flow switches to fit. Line item presets, compliance fields, on-the-quote calculators, and per-m² / after-hours pricing all change to match your industry.
Trade-specific line items
Quick add picker pre-fills the common items your trade quotes. Skip the blank rows.
Brand-specific catalogues
Pylontech, Hikvision, Canadian Solar, Sunsynk and others pre-named. Pick the brand, the description writes itself.
Compliance fields built in
IOPSA, ECASA, PIRB, PSIRA, NHBRC, SAQCC. Set once. Every quote prints them under FROM.
Registration expiry alerts
Dashboard notification 60 days before your PSIRA, CoC or any dated registration lapses.
Per-m² / hour / day billing
Unit selector on every line item: m², hr, linear m, days. Stop doing the maths externally.
After-hours and emergency
1.5× and 2× multipliers as a one-tap toggle. Customer sees the breakdown on the quote.
Quote-flow calculators
Solar size, battery backup, cable run cost. Compute on the spot, drop straight onto the quote.
Staged payments
Deposit on acceptance + balance on completion as two separate amounts on the quote PDF.
Scope-of-work checklist
Structured Included / Not included lists. Client acceptance = signing the scope.
Site-survey mode
Log a location per line item: camera positions, fixtures by room, sensors by zone.
Regional rate hints
Pricing ranges per item per currency shown as you quote.
Free on every plan
All of the above included on the free plan. Premium is for capacity, not the trade tooling.
Why QuoteGenio
Why Florists choose QuoteGenio
The tools that matter most when you are quoting on-site, under pressure, and between jobs.
Quote from your phone
Most Florists build and send quotes directly from the job site. No laptop, no office, no delays.
Win more jobs, faster
The first professional quote a client receives usually wins. Respond in minutes, not hours.
Quote to invoice in one click
When the job is accepted, convert to an invoice instantly. No retyping, no double entry.
Pricing guide
Typical Florists job pricing
A rough guide to what florists charge for common wedding and event arrangements. Pricing varies with seasonal stem availability, wholesale versus retail sourcing (Multiflora, Dutch auction, local growers), design complexity, vessel hire, and installation requirements. Treat these as a sanity check, not a locked rate card.
| Job | Typical range |
|---|---|
| Bridal bouquet (seasonal, medium cascade) | $ 180 - $ 380 |
| Bridesmaid bouquet (per bouquet) | $ 85 - $ 180 |
| Buttonholes and corsages | $ 22 - $ 48 |
| Table centrepiece (medium, in vessel) | $ 120 - $ 280 |
| Ceremony arch (foliage plus focal flowers) | $ 850 - $ 2,800 |
| Installation and setup (per hour) | $ 55 - $ 95 |
| Full wedding florals (120 guests, turnkey) | $ 3,500 - $ 12,000 |
Pricing shown in USD as a rough benchmark. Rates vary significantly by country, region, currency, and market.
Call-out fees
A bridal consultation should be a paid line item or refundable against booking. Most florists charge $ 75 to $ 150 for a 60 minute consultation (with mood board and sample stems) and refund it off the deposit when the couple books. Show it on every quote so your design time is recognised.
Hourly vs fixed pricing
Use hourly pricing ($ 55 to $ 95 per hour) for installation, venue dressing, arch building, and on-the-day variations. Use fixed per-arrangement pricing for bouquets, centrepieces, and buttonholes where the brief is locked. Combine both on full-service weddings with a provisional for last-minute dietary changes in guest count.
See it in action
Example quote breakdown
Here is what a clean, itemised wedding florals quote looks like. Bouquets, buttonholes, centrepieces, arch, installation, and delivery are all priced separately. Transparent quotes win weddings because the couple can see exactly what each arrangement and the on-the-day work is worth.
Try it yourself
Job size
Region
Sample quote
Wedding florals, 120 guests, 1 bridal, 4 bridesmaids, arch, centrepieces
Bridal cascade bouquet (seasonal peonies, ranunculus, foliage)
Bridesmaid bouquets (coordinated palette)
Buttonholes (groom, groomsmen, fathers)
Table centrepieces (medium, in ceramic vessel, hire)
Ceremony arch (foliage with focal roses and peonies)
Installation and venue dressing (4 hours on-site, 2 florists)
Delivery (farm venue, 45km round trip, refrigerated van)
| Description | Qty | Rate | Total |
|---|---|---|---|
| Bridal cascade bouquet (seasonal peonies, ranunculus, foliage) | 1 | $ 320 | $ 320 |
| Bridesmaid bouquets (coordinated palette) | 4 | $ 140 | $ 560 |
| Buttonholes (groom, groomsmen, fathers) | 7 | $ 32.00 | $ 224 |
| Table centrepieces (medium, in ceramic vessel, hire) | 12 | $ 180 | $ 2,160 |
| Ceremony arch (foliage with focal roses and peonies) | 1 | $ 1,650 | $ 1,650 |
| Installation and venue dressing (4 hours on-site, 2 florists) | 8 | $ 75.00 / hr | $ 600 |
| Delivery (farm venue, 45km round trip, refrigerated van) | 1 | $ 180 | $ 180 |
| Subtotal | $ 5,694 | ||
| Tax (10%) | $ 569 | ||
| Total incl. tax | $ 6,263 | ||
Totals recalculate as you change the controls above. Tax rate inferred from the sample quote.
Items often forgotten
The installation hours for venue dressing the morning of, the refrigerated delivery to a farm venue, the vessel hire and breakage deposit, the conditioning labour the day before, and the strike at the end of the night for arch dismantling. Add these to your standard wedding template so they do not silently eat the margin.
Peer snapshot
How Florists actually use QuoteGenio
Indicative activity for Florists on the platform. Use it as a benchmark for how often to quote and how fast to respond.
18
Quotes sent per month
60%
Average quote acceptance
4 min
Median time to send quote
$ 6,263
Typical quote value
Figures are indicative platform averages for this trade segment.
Start quoting Florist jobs like this, free
Build your first quote in under 2 minutes. No credit card, no setup fee, no contract.
Avoid these
Common quoting mistakes
We talk to a lot of florists and event designers. The same scoping gaps come up every wedding season and peak May to October quarter. Fixing these protects your labour margin, keeps planners recommending you, and stops the morning-of installation from costing you a full day of unpaid work.
Mistake: Lumping labour into per-stem cost
Better: Split stems from labour on the quote. Conditioning, arranging, installation, and strike are all named lines with hourly rates. When a couple tries to negotiate the per-arrangement price, your labour margin stays protected.
Mistake: No seasonal stem disclaimer
Better: State on the quote that stem choice is guided by seasonal wholesale availability (Multiflora, Dutch auction, local growers). Peonies in July and proteas in December have wildly different prices. A seasonal disclaimer protects you when the market shifts between quote and delivery.
Mistake: No installation line
Better: Venue dressing, arch building, and ceremony setup take 3 to 6 hours on the morning of a wedding. Price installation as named hours ($ 55 to $ 95 per hour) with crew count so the couple sees the on-the-day work, not just the arrangement cost.
Mistake: Forgetting vessel hire and breakage
Better: Ceramic vases, brass urns, and bespoke vessels are real hire costs. State vessel hire on the quote and add a refundable breakage deposit so a smashed urn on the night is not an out-of-pocket loss.
Mistake: Flat rate for weekdays and weekends
Better: Saturday weddings are prime slots. Build a weekend and peak-season surcharge (typically 10 to 20 percent, higher in May to October) into templates so a Tuesday corporate arrangement does not subsidise a Saturday wedding.
Mistake: No delivery line for farm venues
Better: State a free delivery radius (typically 25km from your studio) and charge per km plus refrigerated van time after that. A farm wedding 80km out with a refrigerated van is a real cost that should never be absorbed into the arrangement price.
Mistake: No deposit or cancellation policy
Better: State a booking deposit (typically 30 to 50 percent) and cancellation tiers (90 days, 30 days, 7 days) on every quote. Florists pre-order wholesale stems weeks out, so a late cancel has to cover the wholesale commitment.
Mistake: No follow-up after sending the quote
Better: Most quotes that don't close, don't close because nobody followed up. Send a polite check-in 48 hours after the quote lands, and a second nudge at day 7. Two of every three accepted quotes get there because someone followed up.
Step by step
How to quote floral bookings
Before you price a wedding, run a 60 to 90 minute bridal consultation (paid or refundable against deposit). Record wedding date, guest count, venue, colour palette, flower preferences, and any no-go stems (strong scents for guest allergies, cultural or religious restrictions). Ask for a mood board or Pinterest board and show sample stems from your studio stock. Discuss seasonal stem availability because peonies in July and proteas in December have wildly different wholesale prices from Multiflora or Dutch auction. Confirm the arrangement list: bridal bouquet, bridesmaid bouquets, buttonholes, corsages, ceremony arrangements, table centrepieces, arch, and any installations. Record venue distance and whether refrigerated delivery is required.
Itemise each arrangement type on its own line with quantity, style, and vessel. Price bridal bouquets at $ 180 to $ 380 for seasonal medium cascade, bridesmaid bouquets at $ 85 to $ 180, buttonholes at $ 22 to $ 48 per piece, and table centrepieces at $ 120 to $ 280 with hire vessel included. Ceremony arches at $ 850 to $ 2,800 depending on focal flower content. Installation and venue dressing at $ 55 to $ 95 per florist per hour with a 2 to 4 hour call for most weddings. Delivery per round trip with refrigerated van time for farm venues. Add a vessel hire and breakage deposit for ceramic urns and bespoke vessels. For corporate accounts, price weekly subscriptions per delivery with a monthly invoice at month-end.
Set a 30 day validity with a seasonal stem disclaimer noting that stem choice is guided by wholesale availability at time of delivery. Ask for a 30 to 50 percent booking deposit to hold the date and cover wholesale pre-orders. State cancellation tiers (90 days, 30 days, 7 days) because florists pre-order wholesale weeks out and a late cancel commits you to the market spend. Build a peak-season surcharge (10 to 20 percent in May to October) into templates so Saturday weddings in peak season are priced differently from a November Tuesday corporate order. For funeral florists, state same-day or next-day service terms separately with uplift for urgent deliveries.
Speed wins weddings. Brides compare three florists and the first professional branded PDF takes the deposit. Build the quote on your laptop right after the consultation, send the WhatsApp PDF link before the couple is home, and follow up two days later with a short note. Convert the accepted quote to a deposit invoice on booking and a balance invoice 14 days before the wedding so wholesale orders are funded before market day. For corporate weekly-flower clients, issue a monthly subscription quote with rates locked for the year and invoice at month-end. Use QuoteGenio variations for guest-count changes at the 14 day cut-off so centrepiece quantity adjusts on the balance invoice.
FAQ
Common questions from florists
Everything you need to know before getting started.
Yes. QuoteGenio lets you structure quotes any way you like. Price bridal bouquet per arrangement, centrepieces per unit, and the whole wedding as a turnkey package. Mix arrangement lines, installation hours, and delivery on the same quote with section headings so the couple can read it.
Yes. Every quote is a branded PDF with your logo, arrangement list, mood board reference, and service terms. Share it as a link via WhatsApp and the bride or planner gets the full document on their phone instantly. Faster than emailing a Word doc that sits in an inbox for a week.
State on every quote that stem choice is guided by seasonal wholesale availability at time of delivery (Multiflora, Dutch auction, local growers). Peonies in July and proteas in December have wildly different prices. Include a seasonal substitution clause so you can swap a stem of equivalent style and value if the wholesale market has let you down.
Yes. Every quote has a unique public link with a time-stamped accept button. When the couple accepts, convert the quote to a booking deposit invoice with one click. No printed signatures or scanned PDFs.
Yes. Issue a deposit invoice on booking (typically 30 to 50 percent) and a balance invoice 14 days before the wedding so wholesale orders are funded. Both invoices tie back to the same quote so your records stay clean.
Yes. The free plan gives you 5 quotes and 2 invoices per month with no credit card required. Upgrade to Premium for unlimited quotes, invoices, statements, and reports once your wedding pipeline grows.
Price installation as named hours ($ 55 to $ 95 per hour per florist) with crew count stated. A typical 120 guest wedding needs 4 hours of on-site installation with 2 florists for arch build and venue dressing. Bigger installations (suspended florals, hanging gardens, full reception draping) need more crew and longer lead time. State installation as a separate line so the on-the-day work is visible.
Yes. Ceramic urns, brass bowls, and bespoke vessels are real hire costs and breakage on the night is guaranteed at some weddings. Include vessel hire as a named line and add a refundable breakage deposit (typically 15 to 25 percent of vessel hire). Refund the deposit at vessel return minus any damages.
Issue a monthly subscription quote with rates locked for the year. State the delivery day and frequency, stem style (modern seasonal, traditional, minimalist), vessel (client-owned or florist hire), and substitution allowance when specific stems are unavailable. Invoice at month-end so corporate clients settle through their standard AP cycle.
Quote funeral florals on shorter-validity quotes with same-day or next-day service uplift noted. Price wreaths, casket sprays, and sympathy bouquets as named lines. For accounts with funeral homes, issue a monthly framework quote with rates locked and invoice at month-end with each arrangement as a line. Keep a standing stock list so urgent orders turn around in hours.
Still have questions? We would rather answer them now than after you have signed up.
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Guides for Florists
Practical advice to help you quote better, get paid faster, and grow your business.
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