Overview
Branding is sold for the identity system, and the brand guidelines are the line that decides whether the work lives past the launch
Branding agencies create or refresh the visual and verbal identity of a business: a logo, a colour palette, typography, a brand voice, an imagery style, a tone of voice guide, and the brand guidelines document that documents the lot. The customer is a startup launching, an established business rebranding, a corporate after a merger, or a non-profit refreshing for a new strategy. The work is part research (the customer's market, the competitors, the audience), part creative (the design and copy itself), part delivery (the guidelines document, the application across touchpoints, the rollout plan). A flat 'rebrand, $24,000' quote without naming the research, the deliverables, and the guidelines depth misses what the business is actually buying.
QuoteGenio gives branding agencies a quoting shape built for identity work. Discovery and brand strategy as the first phase, identity development (logo system, colour, typography, photography style, illustration), brand voice and tone of voice guide, brand guidelines document as the final deliverable, application kit (templates for common touchpoints), rollout support across web, print, and social, and a brand health check at 12 months. Send via WhatsApp or email to the founder or marketing director, take staged deposits at discovery and design, raise milestone invoices, and the final invoice closes with the guidelines delivered and the brand launched.
Who it is for
Who uses QuoteGenio
Built for studios delivering brand identity work, from solo brand designers to mid-sized identity agencies running multi-stage rollouts for B2B and consumer clients.
The problem
Where branding proposals lose money
Brand projects are long, deliverable-heavy, and revision-heavy. Without phased scope and a hard revision cap, the project that quoted at $18k drags into $30k of unbilled work and a frustrated client.
Revisions creep without a cap
Logo round 3, then 4, then 'just one more direction'. Without revision rounds stated on the proposal, scope creeps into a free redesign every project.
Discovery gets given away
Strategy workshops, competitive audits, brand audits. Bundle them into 'phase one' for free and the client thinks the real work starts at the logo.
No deposit on signed scope
Brand projects run 8 to 16 weeks. Without a deposit on signed scope, you're financing the studio's payroll for a quarter on the client's behalf.
The fix
QuoteGenio handles brand projects in phases
Quote each phase as its own deliverable with its own price. Cap revision rounds visibly. Take a deposit on scope sign-off, milestone invoices on delivery, a final on rollout.
The payoff
What you get with QuoteGenio
The everyday wins that add up across a year of quoting and invoicing.
Designed for identity work
Line items for strategy days, naming rounds, logo concepts (with revision count), system extension (typography, colour, motion), guidelines deck, and rollout assets.
Proposals that look the part
A branding proposal that looks like a Google Doc loses against the studio whose proposal looks designed. Branded PDF, your colours, your logo, your typography.
Public acceptance link
No PDF email, no PandaDoc subscription. Send the proposal link, the client opens it on their phone, taps Accept, you have signed scope and a deposit invoice triggered.
Milestone invoicing built in
Convert each accepted phase into its own invoice when delivered. Track which milestones are paid, which are due, which clients are dragging their feet.
Built for your trade
Quoting calibrated to how branding agencies actually work
Pick your trade in Settings and the entire quote flow switches to fit. Line item presets, compliance fields, on-the-quote calculators, and per-m² / after-hours pricing all change to match your industry.
Trade-specific line items
Quick add picker pre-fills the common items your trade quotes. Skip the blank rows.
Brand-specific catalogues
Pylontech, Hikvision, Canadian Solar, Sunsynk and others pre-named. Pick the brand, the description writes itself.
Compliance fields built in
IOPSA, ECASA, PIRB, PSIRA, NHBRC, SAQCC. Set once. Every quote prints them under FROM.
Registration expiry alerts
Dashboard notification 60 days before your PSIRA, CoC or any dated registration lapses.
Per-m² / hour / day billing
Unit selector on every line item: m², hr, linear m, days. Stop doing the maths externally.
After-hours and emergency
1.5× and 2× multipliers as a one-tap toggle. Customer sees the breakdown on the quote.
Quote-flow calculators
Solar size, battery backup, cable run cost. Compute on the spot, drop straight onto the quote.
Staged payments
Deposit on acceptance + balance on completion as two separate amounts on the quote PDF.
Scope-of-work checklist
Structured Included / Not included lists. Client acceptance = signing the scope.
Site-survey mode
Log a location per line item: camera positions, fixtures by room, sensors by zone.
Regional rate hints
Pricing ranges per item per currency shown as you quote.
Free on every plan
All of the above included on the free plan. Premium is for capacity, not the trade tooling.
Why QuoteGenio
Why Branding Agencies choose QuoteGenio
The tools that matter most when you are quoting on-site, under pressure, and between jobs.
Quote from your phone
Most Branding Agencies build and send quotes directly from the job site. No laptop, no office, no delays.
Win more jobs, faster
The first professional quote a client receives usually wins. Respond in minutes, not hours.
Quote to invoice in one click
When the job is accepted, convert to an invoice instantly. No retyping, no double entry.
Pricing guide
Typical Branding Agencies job pricing
Brand identity projects price by scope and studio reputation. A solo brand designer in a regional market sits at the low end. A senior identity studio in a tier-one city, working with B2B SaaS or D2C, sits at the top.
| Job | Typical range |
|---|---|
| Brand strategy workshop (2 days) | $ 4,500 - $ 12,000 |
| Naming project (3 rounds) | $ 6,000 - $ 18,000 |
| Logo and identity system | $ 8,000 - $ 35,000 |
| Brand guidelines (40-80 pages) | $ 6,500 - $ 22,000 |
| Full identity package | $ 18,000 - $ 75,000 |
| Brand refresh (existing identity) | $ 8,000 - $ 28,000 |
| Asset rollout (templates, social) | $ 3,500 - $ 14,000 |
Pricing shown in USD as a rough benchmark. Rates vary significantly by country, region, currency, and market.
Call-out fees
Always quote naming as its own line, with rounds and trademark search included or excluded explicitly. Naming kills more brand projects than logos do, and it must be priced as a separate deliverable.
Hourly vs fixed pricing
Brand projects almost always price as fixed-fee phases, not hourly. Clients want certainty on a six-figure investment. Use day rates only for ongoing brand advisory or out-of-scope amends after rollout.
See it in action
Example quote breakdown
Try it yourself
Job size
Region
Sample quote
Full brand identity for a Series A B2B SaaS rebrand
Brand strategy workshop (2 days, on-site)
Competitive and category audit
Naming exploration (3 rounds, 60 candidates)
Logo and identity system (3 concepts, 2 revision rounds)
Brand guidelines (60 pages, digital and print)
Asset rollout (web templates, social, deck, email signature)
Project management (15% of project total)
| Description | Qty | Rate | Total |
|---|---|---|---|
| Brand strategy workshop (2 days, on-site) | 1 | $ 8,500 | $ 8,500 |
| Competitive and category audit | 1 | $ 3,200 | $ 3,200 |
| Naming exploration (3 rounds, 60 candidates) | 1 | $ 9,500 | $ 9,500 |
| Logo and identity system (3 concepts, 2 revision rounds) | 1 | $ 18,500 | $ 18,500 |
| Brand guidelines (60 pages, digital and print) | 1 | $ 11,500 | $ 11,500 |
| Asset rollout (web templates, social, deck, email signature) | 1 | $ 8,500 | $ 8,500 |
| Project management (15% of project total) | 1 | $ 8,955 | $ 8,955 |
| Subtotal | $ 68,655 | ||
| Tax (10%) | $ 6,866 | ||
| Total incl. tax | $ 75,521 | ||
Totals recalculate as you change the controls above. Tax rate inferred from the sample quote.
Peer snapshot
How Branding Agencies actually use QuoteGenio
Indicative activity for Branding Agencies on the platform. Use it as a benchmark for how often to quote and how fast to respond.
23
Quotes sent per month
47%
Average quote acceptance
3 min
Median time to send quote
$ 75,521
Typical quote value
Figures are indicative platform averages for this trade segment.
Start quoting Branding Agencie jobs like this, free
Build your first quote in under 2 minutes. No credit card, no setup fee, no contract.
Avoid these
Common quoting mistakes
We see the same handful of branding-proposal mistakes destroy margin across every studio we talk to. Fix these and your effective project rate climbs by 20 to 40 percent without raising headline prices.
Mistake: No revision cap stated on the proposal
Better: State '3 concepts, 2 revision rounds per concept' on every line. Anything beyond is quoted as a change request.
Mistake: Discovery bundled into phase one for free
Better: Strategy workshops, audits, and positioning sessions are billable deliverables. Quote them as their own line, not as project warm-up.
Mistake: Naming scope is verbal
Better: State rounds, candidate count per round, trademark search inclusion, and what 'final' means. Naming derails more projects than logos.
Mistake: No deposit on signed scope
Better: 30 to 50 percent on signed scope. Brand projects are quarter-long. You cannot float studio payroll for the client.
Mistake: Project management is invisible
Better: Quote PM as a percentage line (10 to 20 percent of project total). It's real time and clients accept it when it's a line item.
Mistake: Out-of-scope amends are 'just a quick thing'
Better: Have a posted day rate for post-delivery amends. Send a one-line quote, get acceptance, then start.
Mistake: Rollout is treated as included
Better: Web templates, social kit, deck redesign, signage, packaging, all distinct deliverables with distinct prices. Never 'and then we'll roll it out'.
Mistake: Kill fee not on the proposal
Better: State a kill fee of 25 to 40 percent if the client cancels mid-phase. It's the only protection against a stalled project burning your retainer.
Step by step
How to quote brand identity work
Always run a paid discovery before quoting the full project. A 90-minute discovery call is fine to scope, but the strategy workshop, brand audit, and competitive landscape are real deliverables and should be quoted as a paid phase one. Studios that give discovery away train clients to expect everything for free.
Phase every brand project on the proposal. Discovery, naming (if applicable), identity system, guidelines, rollout. Each phase gets its own price, its own revision count, its own deliverable list, and its own milestone invoice. A single all-in number invites endless revision and zero ability to pause the project gracefully.
Cap revisions visibly on every line. '3 concepts, 2 revision rounds per concept' is the language. Round 3 of revisions is a change request quoted at your day rate. Without this on the proposal, the senior designer's calendar fills up with unbilled tweaks for last month's project.
Take a deposit on signed scope, milestone invoices on each handover, and final on rollout completion. 30 percent deposit, 30 percent on identity sign-off, 25 percent on guidelines delivery, 15 percent on rollout completion is a clean structure for a 12-week project. Cash flow during the project is what keeps the studio open.
FAQ
Common questions from branding agencies
Everything you need to know before getting started.
As its own paid phase. State rounds, candidate count per round, and whether trademark search is included. Naming derails more brand projects than any other deliverable.
Yes. Send the proposal, client accepts via the public link, deposit invoice triggers automatically. 30 to 50 percent on signed scope is standard.
State revision rounds per concept on the line item. '3 concepts, 2 revision rounds per concept'. Anything beyond is quoted as a change request at your day rate.
Yes. 10 to 20 percent of the project total as a PM line. Clients accept it when it's visible. Bundling it hides real billable hours.
Yes. Premium includes recurring invoices, ideal for monthly post-launch brand advisory or guidelines maintenance retainers.
State a kill fee of 25 to 40 percent on the proposal. It's the only protection against a half-completed project that the client never resumes.
Yes. The free plan covers 5 quotes and 2 invoices a month. Premium unlocks unlimited proposals, recurring retainer invoices, and statements.
Yes. Branded PDF using your colours, logo, and typography. The public link opens to a designed proposal, not a generic template.
Per asset family. Web templates is one line, social kit is another, deck redesign is another. Never bundle 'and then we'll roll it out everywhere'.
Yes. Public acceptance link, no signup, one tap to accept. Proposal is signed scope the moment they tap.
Still have questions? We would rather answer them now than after you have signed up.
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Reviews
Trusted by tradespeople
Real feedback from people who quote for a living.
"It makes my proposals look more structured and professional without spending hours formatting documents. Saves me a lot of time."
Daniel Ross
Marketing Consultant · Perth
"I use it daily. Swift, multi-currency, and works perfectly on my phone. Worth every krona."
Oscar Bergström
Handyman · Stockholm
"Simple pricing, no hidden fees. The free plan was enough to try it out and I upgraded within the first week. Well worth it."
André Pretorius
Tiler · Stellenbosch
Guides
Guides for Branding Agencies
Practical advice to help you quote better, get paid faster, and grow your business.
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